Growing up my mother made us go through a process that, to my childhood brain was cruel and unusual. It was called spring cleaning. Each and every year, twice a year (in fall too), we cleaned the house from top to bottom. Ironically, I didn't have all that much responsibility until I was older, but it did mean I had to clean my room and separate my clothes for the season.
My favorite bicycle vendor refuses to offer a lifetime warranty on their products. Their argument is that they want to make something so good it doesn’t need a warranty. What the other manufacturers do is make something so cheaply that, with markup, they are expecting every item to be replaced by a warranty at least once and they still turn a profit. To do that, the manufacturing cost has to be incredibly low, which brings the quality down.
It goes without saying that technology changes very fast in today’s environment. Yesterday’s pager is today’s fond memory (well, maybe not quite ‘fond’). When technological advancements become available and appear to offer value for our members, we do research to determine our member interest in the new technology, and whether we can offer the technology at a reasonable cost. When digital wallets surfaced several years ago, the financial services industry anticipated that consumer demand would soar, and our members also told us they were very interested in using it. When we learned that Apple Pay was compatible with our operating system, as well as our vendors’ systems, launching Apple Pay became an immediate goal. The dedication of money, time, and employee resources made it a reality.
Most dieters fail by denying themselves any pleasure. Deciding to “get healthy,” they decide to eat 100% healthy all the time always. While each individual meal is fine, consumed with water and no desert, it’s when you start thinking about the future, about a lifetime of healthy food, with no pizza, no burgers, no fries, stretching out between now and death that things tend to fall apart, that all of the sudden you are at the donut shop buying a dozen and eating them sitting in the parking lot. This often leads to a full week of nightly pizza orders before you get back on track.
We naturally seek pleasure, and giving it up one meal at a time is one thing, but imagining the rest of our lives without cake is another. This is the theory behind the 4 hour diet by Tim Farris, which has a “cheat day” built in every saturday where you literally eat whatever you want. It’s easier to eat healthy wednesday knowing you’ll have all the pie you want saturday. The cheat day also helps reset your metabolism, so that your body never adjusts to the slower caloric intake of the healthy meals, and acknowledges the social nature of food. You still get to have a big italian dinner with your family and break bread together, while moving towards a healthier goal.
Humans have a hard time properly recognizing value. For instance, I have to fill out about an hours worth of paperwork to receive a $100 rebate on my glasses through my health insurance. This seems like a tremendous hassle to me, but on the flip side, if someone walked into my office and offered me $100 to fill out an hour of paperwork, and I could do it whenever I wanted, I would happily do it, thinking to myself “oh, wow, $100 to sit in a robe on a sunday morning and fill out papers, what a deal.” We think we’re rational creatures, but we aren’t, and sometimes we are very, very bad at knowing how much we need to spend to make ourselves happy.
How much coverage should I have? Fully covered, comprehensive, collision, liability, medical? I have to pay how much for insurance? My credit score is costing me? My premium rose how much because of that little fender bender? What, my auto insurance doesn’t cover this?