Providing superior member value is the reason Logix exists. Value comes in many forms, and as another successful year comes to a close, I’d like to detail some of the plans in place to deliver superior member value in 2018.
Lockheed Aircraft Employees Federal Credit Union was officially chartered January 21, 1937. Several weeks ago, with that milestone anniversary rapidly approaching, I took a few minutes to again read the original charter application, signed by the 12 Lockheed employees who founded our institution.
For many years, we've invited influencers of the credit union - the people who cared the most about our success - to participate in a program called Inner Circle. This forum was a precursor to social media as we know it, and served the same function: it allowed us to interact with members who care about our brand and explore ideas with them which would build a stronger future for our credit union.
I’ve never been good at predicting election outcomes, although I did correctly call Ronald Reagan’s 1980 victory over Jimmy Carter (not particularly impressive, as virtually everyone except Carter knew Reagan would win in a landslide). I also know from experience that it’s a bad idea to use a company communication forum to discuss political issues, let alone to predict the outcome of hotly contested elections.
When I arrived at LFCU in 1989 as CFO, the Credit Union had roughly 100,000 members. When I left briefly in 1993, LFCU had roughly 100,000 members; and when I returned to LFCU in 2001 as CEO, we still had roughly 100,000 members. In fact, from the late 1980s until 2010, the credit union’s total member population remained relatively constant, at about 100,000.